The success of a product can be measured by how cool it becomes. The cooler it becomes, the more people must have it and the more people that have it, the less col it becomes… until something comes along to make your’s that little bit cooler than everyone else’s.

Part with your cash to attain some of Apple’s coolness and then part with more to make sure that you are cooler then the person next to you.

What a wonderful web of one upsmanship (is that a word?) is being woven in the world of consumer products.

Does that come with flames?

[iphone/pod reinvented]