The success of a product can be measured by how cool it becomes. The cooler it becomes, the more people must have it and the more people that have it, the less col it becomes… until something comes along to make your’s that little bit cooler than everyone else’s.

Part with your cash to attain some of Apple’s coolness and then part with more to make sure that you are cooler then the person next to you.

What a wonderful web of one upsmanship (is that a word?) is being woven in the world of consumer products.

Does that come with flames?

[iphone/pod reinvented]

Call it a mass market backlash, a reaction to having the same stuff no matter how much it cost, than everyone else, but there is an ever growing trend, desire even, to be custom. From uber expensive small label jeans, to blinged cars, there is a growing sector of the market that doe not wan to be off the shelf, for all the obvious reasons.

So it should come as no surprise that Tobias Wong, for CITIZEN:citizen, has created the fantastically limited edition ccPhone….. a custom blinged out iPhone. Limited to only 50 world wide and with a price tag of US2k, you’re going to feel pretty damn special with one of these in your pocket. What’s so spesh about thisAs well as the new case, the ccPhone comes with selected software, music and wallpaper art….

Check out CITIZEN:citizen