Posts Tagged ‘china’

: Made In China and brand positioning

I recently read a blog post from a company regarding ‘Made in China’. Usually such posts come about as a statement responding to people’s reactions, good or bad, to what you are doing. I’ve done them myself over the years, so I can sniff one out when I see it. Well written and equally well reasoned, ultimately it’s a defence as to why they are (now) having their stuff made in China and probably not somewhere in the EU, as they used to be when they started out.

The post is interesting in itself, talking about the quality and standards of the suppliers they use in China, stating that the label ‘made in China’ does not automatically denote rubbish quality. And they are right, it does not. Indeed some very good quality comes out of China, though interestingly enough there usually is an appropriate price tag associated with it because even in China, good quality costs money. Overall the post explained while many of the products they offer are now made in China, the only option for volume production, the quality is high and the working standards of the workers involved are good and improving. ‘Improving’.

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