: POC Sports

By: g | No Comments » |

If you’ve been around long enough, you become jaded with all the PR from the usual suspects about the products they sell. It’s not that what they do is half arsed but there’s really, or very rarely, anything new or truly ground breaking in what they do. What’s more, usually a brand is started with an idea to do something cool and it expands from there. those that do it right enter new territory as they push the original idea, others though just rehash the same thing year after year, a new colour here, a new trim there.

So when you find a company that does not sell on the cool but on something that is a little more dull but a whole lot more important, you have to take notice.

POC is one such company.

Based in Sweeden, the country that brings you the world’s safest car, POC states that its founding mission was not the be ‘totally rad and gnarley dude’, but – “POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection.”

Designing a range of products for the snow and bike sports markets, POC’s kit, at least at first glance, is subdued yet rater appealing. The safety aspect/specialist product is also very attractive, especially as one gets a that little older and starts to think about sich things a little more seriously. Digging deeper, a fair amount of thought has been given to the line, more than the cursory ‘yea cool’ that seems to be the most many products in the MTB market seem to get these days; the POC [Index Flow] glove is interesting, especially if you’re like me and have a glove fetish (goes hand in hand (boom tish!) with my pack fetish) and are always looking for that perfect glove.

POC is available in most countries, though it’s hard to say if the full line will be found everywhere which is a pity as their online store will not sell to you if there is someone selling in your locale.

Regardless, check out the POC site, a painfully slow all Flash number, to gain a better appreciation of what POC does. [POC SPORTS]

 

Tags:gear,glove,helmet,mountain bike,poc,protection,safety,snow sport


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