: NYC + Design team ‘Fuseproject’

By: g | No Comments » |

“The NYC Helmet is designed with every rider, every season, and a greener environment in mind.

As unique and dynamic as the City of New York itself, the NYC Helmet is an innovative modular system consisting of two components: a protective polystyrene inner shell and a soft fabric outer cover with integrated straps. This design allows its owner to customize and personalize the outer cover, which easily separates from the protective shell for easy storage and cleaning” (Fuseproject)

A really solid idea to get people to wear helmets in a country where they are not mandatory. The idea of designing a helmet that can be seem as part of a greater ‘unit’, in this case NYC’s planned bike share system, and then making it look like something applicable to the environment and can be user defined, is just damn smart thinking. I am pretty sure the large amounts of casual riders/commuters you see wearing skate/bmx style lids is an indication that not everyone likes the UFO aesthetic of most helmets these days and a simple idea like this can go a long way.

What’s best about this is that the whole notion/problem of how to lock a helmet up when you don’t want to carry it, has been resolved in such a simple way…

[Fuseproject]

 

Tags:bicycle,design,fuseproject,helmet,NYC


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