:Deus Ex Machina

August 18th, 2009 | No Comments » |

The jury is still out on this one.

The Deus Ex Machina machine has been steam rolling through Sydney for a few years now, hard not to when you consider one of the guys at the helm is Dare Jennings, one of the Mambo originals. But it’s hard to figure out if Deus is the real deal or just a quasi, two wheel based ‘trend factory’. Certainly as a brand a Deus T-shirt seems to be the domain of the 30 something that feels silly wearing the surf brand he did in his 20′s.

Still there is a cool factor to what the guys at Deus are doing, because they do it with two wheels.

Most would associate Deus with Japanese-esque custom and restored motos, and kudos to them; what they are doing in this area is pretty damn unique. What many don’t know, at least if you’re not in Sydney, is that Deus is also one of the instigators of the whole SS/Fixie urban trend. Not the core set, like the SSSS or the SYDBMA, but those guys you see in skinny pants trying to push that fresh looking SS/Fixie through traffic up a slight incline, usually looking like a tool doing it.

As a side note, while I am a bit of a Nazi when it comes to this sort of thing, I don’t like fads and those that lap them up, I do wish what’s happening in this area would happen a bit more in the MTB world, which seems to have become so big box ‘oatmeal’ here in Oz….

Anyway, Deus does some pretty neat restorations and conversions and their site is showing some of them off; if the prices are any indication, I would say regardless of the ‘neatness’ of the bikes, they seem to be aimed squarely at the fad chasers.

If you’re so inclined, check it out [here].

 

Tags:Deus Ex Machina,fixie,single speed,ss,sydney,trend

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